Post by account_disabled on Jan 23, 2024 3:06:41 GMT -5
Amazon's ad wasn't successful just because it told a story. The story connected with people on a deeper level by resonating with their real life experiences and this has resulted in the widespread reception of the video which most people have described as "felt". When creating a video, ask yourself and your team members, 'how do we want people to feel after watching this?' The first step to achieving this is to understand your audience's motivation, what drives them. Only then can you craft your videos in a way that appeals to their emotions. Emotional triggers in video can be created with the help of narration and voiceover, color tones, facial expressions, sounds, camera movement, music and anything that adds to the mood and atmosphere. Prioritize mobile users. 73% of Gen Z (those born after 96′) and Millennials (those born after 81′) consumers are watching more video on their smartphone in 2020 than they did a year ago, according to Snap Inc.'s 20 /20 Vision.
The report also found that consumers spent an average of 47 min B2B Email List utes on video on mobile, compared to an average of 24 minutes on desktop/laptop. With the rapid growth of mobile internet usage, it is very important to plan a native video strategy around mobile viewers. Although on smaller screens, native mobile videos perform much better. This has led to the improvement of video on social media (Instagram, Snapchat and now TikTok.) Even Facebook, over the years, has become more focused on video. How can mobile viewers be prioritized? The Snap Inc. report. gives some pointers: make immersive videos, especially exploring new possibilities like full vertical displays. According to the report, Gen Zs and Millennials say that when video fills the screen vertically it feels much more personal (76%) and immersive (74%).
Most importantly, take advantage of video formats on social media and native advertising platforms to customize your video format to your audience's taste. Create the optimal length for your videos The Toyota ad recorded 79,000 likes and 1,7000 comments on Facebook when it was posted. It was only 16 seconds long. In general, video ads should be relatively short, but this depends on the platform. For Facebook and YouTube, 2 minutes is the optimal length, despite Toyota's success with a 16-second format, while Twitter and Instagram make shorter videos. On native platforms, videos can be short or long if the video tells a story. If you're targeting mobile viewers, you should keep your videos short. Shorter videos bring greater recall, an important factor for brand awareness. Mobile video viewing is gaining popularity because of the flexibility it offers; users can watch videos on the go. However, more important than the length of a video is what message it conveys and whether it evokes emotion and connection with the viewer.
The report also found that consumers spent an average of 47 min B2B Email List utes on video on mobile, compared to an average of 24 minutes on desktop/laptop. With the rapid growth of mobile internet usage, it is very important to plan a native video strategy around mobile viewers. Although on smaller screens, native mobile videos perform much better. This has led to the improvement of video on social media (Instagram, Snapchat and now TikTok.) Even Facebook, over the years, has become more focused on video. How can mobile viewers be prioritized? The Snap Inc. report. gives some pointers: make immersive videos, especially exploring new possibilities like full vertical displays. According to the report, Gen Zs and Millennials say that when video fills the screen vertically it feels much more personal (76%) and immersive (74%).
Most importantly, take advantage of video formats on social media and native advertising platforms to customize your video format to your audience's taste. Create the optimal length for your videos The Toyota ad recorded 79,000 likes and 1,7000 comments on Facebook when it was posted. It was only 16 seconds long. In general, video ads should be relatively short, but this depends on the platform. For Facebook and YouTube, 2 minutes is the optimal length, despite Toyota's success with a 16-second format, while Twitter and Instagram make shorter videos. On native platforms, videos can be short or long if the video tells a story. If you're targeting mobile viewers, you should keep your videos short. Shorter videos bring greater recall, an important factor for brand awareness. Mobile video viewing is gaining popularity because of the flexibility it offers; users can watch videos on the go. However, more important than the length of a video is what message it conveys and whether it evokes emotion and connection with the viewer.