Post by account_disabled on Dec 20, 2023 5:02:59 GMT -5
Last year, we put 12 articles online on an financial services. Our client's competitors: BNP, HSBC, Société Générale, Rotschild, ABN Amro, Oddo… On April 6, 2018, when it went online, the site was referenced (in the first 100 Google results) on 160 keywords. 4 months later, on August 6, it was ranked on 1,600 keywords, purely based on content, without any inbound links. Since then, following internal events at the client, nothing has been done. The site is always referenced on 1,200 keywords and some of our articles are referenced on more than 100 or even more than 200 keywords. Social networks are not essential I talked about this previously. It is obvious that it is preferable to relay your content on social networks to improve its potential exposure and impact. But it is not essential.
Our financial services client had and still has no social media presence. We must also be Email Data clear on social networks: they are essential platforms in terms of recognition or notoriety but whose business impact remains to be demonstrated (see the articles in the Harvard Business Review or the regular studies published by the AMA, American Marketers Association): “Marketers will spend more on social media promotion over the next five years than ever before, even though they report bottom-line impact from social media efforts to be lackluster at best” Then “nearly half of respondents (47.9%) report that they have not been able to show the impact of social media on their business.
Another 40% of respondents report they cannot show a quantitative impact of social media, though they sense its qualitative impact on business. Only 11.5% of respondents indicate they are able to prove the impact of social media in quantitative terms”. When we look more precisely at the share of traffic of a site coming from social networks, we are rarely above 5% (this figure comes from a personal observation based on the sites analyzed and not from a study international). PLEASE NOTE : I am not saying that you should bet everything on Google at the risk of becoming Google dependent. Google is not your friend (for SEO). A site's traffic is SEO (i.e. Google), third-party sites (which link to you), direct traffic (linked to your notoriety) and advertising.
Our financial services client had and still has no social media presence. We must also be Email Data clear on social networks: they are essential platforms in terms of recognition or notoriety but whose business impact remains to be demonstrated (see the articles in the Harvard Business Review or the regular studies published by the AMA, American Marketers Association): “Marketers will spend more on social media promotion over the next five years than ever before, even though they report bottom-line impact from social media efforts to be lackluster at best” Then “nearly half of respondents (47.9%) report that they have not been able to show the impact of social media on their business.
Another 40% of respondents report they cannot show a quantitative impact of social media, though they sense its qualitative impact on business. Only 11.5% of respondents indicate they are able to prove the impact of social media in quantitative terms”. When we look more precisely at the share of traffic of a site coming from social networks, we are rarely above 5% (this figure comes from a personal observation based on the sites analyzed and not from a study international). PLEASE NOTE : I am not saying that you should bet everything on Google at the risk of becoming Google dependent. Google is not your friend (for SEO). A site's traffic is SEO (i.e. Google), third-party sites (which link to you), direct traffic (linked to your notoriety) and advertising.